Image & Branding
- Are Unique Value Propositions established?
- Does the site establish credibility and trust?
- Is the site professionally designed and written?
- Is the site’s purpose and areas of business obvious?
- Does the site boost goodwill by knowing what customers want?
Architecture & Navigation
- Are all sections of the site organized in a similar fashion?
- Are links grouped by popularity?
- Is navigation simple, intuitive and consistent?
- Is the site structure well-organized and easy to understand?
- Is content organized into logical groups?
User Friendliness
- Are product descriptions accurate and concise?
- Are repeat visitors treated differently than new visitors?
- Can users skim & scan all the text?
- Depth of Information – Is the site a useful resource?
- Can users adjust font sizes?
Page Layout & Design
- Are pages compliant with eye-tracking principles?
- Is the most important information above the fold?
- Is the purpose of each page clear?
- Is the site professionally designed?
- Do pages display properly no matter the screen resolution?
Persuasion & Conversion
- Are there calls to action?
- Are you encouraging referrals?
- Does the site qualify its visitors?
- Is the copy expressly written for the web?
- Does the site build shopper confidence?
Copy writing
- Are there strong calls to action on every page?
- Does the copy stress benefits, not features?
- Is the language and voice suitable for your audience(s)?
- Is the text scannable?
- Are keywords woven into the copy?
Shopping Cart
- Are items easily added or removed?
- Are third party reinforcement messages used (BBB, Verisign)?
- Do you offer alternative payment options?
- Is the transaction process easy to navigate?
- Do you offer assurances (i.e. privacy, security, return policy)?
Technical & Functional
- Are site page-sizes optimized for fast downloading (<100K)?
- Does the site work with multiple operating systems?
- Is the site multi-browser compliant?
- Are all forms working properly?
Search Engine Appeal
- Are alt and meta tags used consistently?
- Are incoming and outgoing links optimized?
- Are keywords included and used properly?
- Are page titles properly optimized?
- Do page titles make sensible bookmark names?
Tags: Usability
