sharma4design

Image & Branding

• Are Unique Value Propositions established?
• Does the site establish credibility and trust?
• Is the site professionally designed and written?
• Is the site’s purpose and areas of business obvious?
• Does the site boost goodwill by knowing what customers want?

Architecture & Navigation

• Are all sections of the site organized in a similar fashion?
• Are links grouped by popularity?
• Is navigation simple, intuitive and consistent?
• Is the site structure well-organized and easy to understand?
• Is content organized into logical groups?

User Friendliness

• Are product descriptions accurate and concise?
• Are repeat visitors treated differently than new visitors?
• Can users skim & scan all the text?
• Depth of Information – Is the site a useful resource?
• Can users adjust font sizes?

Page Layout & Design

• Are pages compliant with eye-tracking principles?
• Is the most important information above the fold?
• Is the purpose of each page clear?
• Is the site professionally designed?
• Do pages display properly no matter the screen resolution?

Persuasion & Conversion

• Are there calls to action?
• Are you encouraging referrals?
• Does the site qualify its visitors?
• Is the copy expressly written for the web?
• Does the site build shopper confidence?

Copy writing

• Are there strong calls to action on every page?
• Does the copy stress benefits, not features?
• Is the language and voice suitable for your audience(s)?
• Is the text scannable?
• Are keywords woven into the copy?

Shopping Cart

• Are items easily added or removed?
• Are third party reinforcement messages used (BBB, Verisign)?
• Do you offer alternative payment options?
• Is the transaction process easy to navigate?
• Do you offer assurances (i.e. privacy, security, return policy)?

Technical & Functional

• Are site page-sizes optimized for fast downloading (<100K)?
• Does the site work with multiple operating systems?
• Is the site multi-browser compliant?
• Are all forms working properly?

Search Engine Appeal

• Are alt and meta tags used consistently?
• Are incoming and outgoing links optimized?
• Are keywords included and used properly?
• Are page titles properly optimized?
• Do page titles make sensible bookmark names?